28 Things Everybody Should Know, Part XXVII

No one system will make every user happy.

Judging by the sheer number of mobile phones, third-party plugins, variations of Linux and alternatives to Internet Explorer available, it’s clear that no one system can please every user. Reading through previous entries here, I assume I’m much harder to satisfy than most others (or at least louder about it), but I’m not completely alone. Everyone has a different philosophy on the ideal user experience, and while it’s impossible to cater to the needs and desires of every last user, it is possible to allow for customization and flexible interfaces.

I use Windows XP at home, but I’ve never liked the default XP theme, with its large buttons and rounded window corners. Yes, it’s more aesthetically pleasing, but takes up a bit more real estate on the screen and demands a bit more attention that the comparatively flat look and feel of previous Windows versions. (I think of the operating system as a launcher rather than a playground–I want it to support the programs I use, but I don’t need it to blow me away with its own graphics.) Luckily for people like me, Microsoft offers a reversion to the Classic theme, which also takes less of a toll on the CPU. I’m also not a fan of animated operating systems, such as the scrolling or fading Start menu, or the moving, fading, zooming functions in Mac OSX and Windows Vista. Again, these features can be disabled for users like me, who prefer a more efficient workflow over an aesthetically impressive one.

With user diversity in mind, Apple developed their App Store to make it easy for users to customize their iPhone experience. While the operating system itself is like nothing previously on the market, they knew the full potential of their product wouldn’t be reached without allowing downloadable applications and add-ons that take advantage of the multitouch screen, accelerometer and connectivity.

Adobe applications, like Photoshop and Illustrator, start with a default, consistent shortcut scheme for their functions–Ctrl + Z will undo an action, Ctrl + W closes a document–and users may set their own shortcuts in the Preferences menu. Adobe understands that some computers, especially in studios and offices, will often have multiple users, so declaring a shortcut key doesn’t override the default setup. This way, in typical Adobe fashion, there can be several ways to achieve the same result, improving the overall experience for those who are used to a specific setup without infringing on those who prefer the default settings.

While it’s not possible to predict the demands and preferences of every user, there are a few broad categories developers can anticipate most users falling into: those who will happily use the product the way it’s intended and expect nothing more, those who will be generally happy but want a little extra in terms of personalization, and those who stubbornly stick with a product–or give up on it–because of the product’s (and the user’s) inflexibility. Unfortunately, the first camp is rarely an overwhelming majority, and the latter is largely comprised of power users who are hardly ever happy with default settings and features.

With those in the middle group, users who would like something extra to enhance their experience, who may just be waiting for the next, slightly improved model to come along, customization is the key to ensuring a more loyal user base. Even after years of constant product testing, there’s no telling what might be the next social networking phenomenon or popular time-wasting puzzle game after a product is released, so allowing future updates and downloadable content should help keep a good chunk of customers from switching to a different product or service. In the short amount of time since the iPhone was released, websites like Pandora and Twitter have become increasingly popular among users; imagine how unfashionable it would be for Apple to have included a permanent Myspace button on the bottom of the iPhone.

It’s not bad that some people are stubborn, unyielding users who have definite expectations for human-computer interaction. What’s not so good is when those people become stubborn developers and let their compulsions get in the way of the interest of the user. The best way to reach a wide audience is to understand that no one system will make everyone happy, and allow enough customization to make users feel comfortable with the experience.

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